Helpful Tips
See our POP Display product page for related information.
March 2006:
POP Displays Get Your Message Noticed
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Marketers love to pull out all the stops when it comes to getting a product or service noticed by consumers. As a result, POP (point-of-purchase) displays can take a near-limitless range of shapes, sizes, materials and designs.
At Coyne Graphic Finishing, our large-format die-cutting, mounting, CNC routing and related services are geared toward offering you and your customers “no limits” POP production. Here are a few design ideas and tips to help get you started:
The Basics
Point-of-purchase displays are typically comprised of two pieces: a graphic sheet and a backing substrate. During production, the sheet is mounted to the backer with adhesive, and is then die-cut into the desired shape. If the display is self-standing, a single- or double-wing easel will need to be attached.
Design Possibilities
The design of your display should strike a balance between eye appeal and functionality. A POP display that’s designed to simply drive traffic to a specific product or area of the store may include eye-catching graphics and an intricate die-cut to grab attention. On the other hand, a display that will hold products or literature in a pocket can include a tipped-on easel that allows it to stand on a counter or table.
There are also several design configurations for forming a capacity pocket. For example, a pocket formed from acrylic can be applied to the display using pressure-sensitive adhesive. The range of products your display can hold is limited only by the size of the pocket and the strength of the backing substrate and easel.
Large Format, Small Format
Large format POP displays, such as standees, signs and posters, are typically created from thicker backing substrates such as Fome-Cor, SBS or corrugated board. Some of these backing substrates are even weather-proof for exterior use. Large-format displays often require an easel that’s manufactured separately and tipped on for additional strength.
Small-format displays such as shelf talkers, placards and table tents don’t often require as thick a backing substrate as large-format pieces. Easels for small-format pieces can also be die-cut into the backing substrate, rather than tipped on as they typically are for large-format pieces.
The Coyne Advantage
At Coyne Graphic Finishing, our specialized large-format POP display capabilities are among the most comprehensive available. Our newly-installed 65” x 120” die cutting machine was custom-made for high-quality, fast-turnaround large-format POP display production. We can even perform computerized CNC routing for displays manufactured from ultra-thick materials such as plywood, styrene, acrylic and more. Give the friendly experts at Coyne Graphic Finishing a call today to begin planning your next large- or small-format display!